Boyfriend on Demand Official Trailer: Netflix’s New K-Romcom Turns Virtual Love Into a Real Dilemma

Netflix is doubling down on high-concept Korean romance with Boyfriend on Demand, a glossy new K-romcom that blends virtual dating fantasy with workplace slow-burn chemistry. Premiering March 6, 2026, the series promises swoon-worthy moments, meta commentary on modern love, and a star-powered cast led by Jisoo and Seo In-guk.

If you’re searching for Boyfriend on Demand Netflix release date, cast details, trailer breakdown, and what the story is really about, here’s your complete guide.

Boyfriend on Demand

• Korean Title: 월간남친

• Release Date: March 6, 2026

• Platform: Netflix (Global Streaming)

• Genre: Romantic Comedy, Fantasy, Office Romance

• Writer: Namgung Do-young

• Director: Kim Jung-sik

Originally developed for MBC, the series was later acquired by Netflix as an original production — a move that signals global ambition and confidence in its appeal.

The Story: When Fantasy Feels Safer Than Reality

Seo Mi-rae is exhausted.

Work drains her. Office politics bore her. Romance? It’s not even on the to-do list.

Played by Jisoo, Mi-rae is a burnt-out webtoon producer who subscribes to a virtual reality dating service called Boyfriend on Demand. The premise inside the show is simple but dangerously seductive: enter a digital world where your ideal partner exists exactly as you imagine.

Prince charming? Check.First love nostalgia? Done.Mysterious secret agent? Of course.A-list celebrity fantasy? Why not.

Each scenario is custom-built to match Mi-rae’s “ideal type.” And honestly, who hasn’t fantasized about that level of control?

But here’s where it gets interesting.

As Mi-rae cycles through perfect digital dates, she keeps bumping into her real-world colleague Park Kyeong-nam — played by Seo In-guk — and their subtle, awkward, very human connection begins to grow.

Fantasy offers perfection.Reality offers unpredictability.

And that tension is the emotional engine of this series.

Trailer Breakdown: Pure Romance, With a Self-Aware Twist

The official trailer wastes no time diving into the fantasy.

Mi-rae steps into the virtual dating world for the first time and is greeted by her dating manager (played by Yoo In-na). What follows is a montage of genre-shifting romantic scenarios:

• A fairytale prince encounter straight out of a storybook.

• A nostalgic school first-love moment.

• A charismatic doctor who feels too good to be true.

• A secret agent mid-mission romance.

• A glamorous celebrity date dripping with luxury.

Each date feels like it’s pulled from a different drama universe — and that’s exactly the point.

Director Kim Jung-sik emphasized that one of the show’s strongest hooks is allowing viewers to experience multiple romantic tropes within a single narrative. It’s essentially a rom-com multiverse.

But the trailer cleverly balances fantasy with grounded realism. Back at the office, Mi-rae and Kyeong-nam share quiet late-night overtime shifts. Their chemistry builds not through grand gestures, but through shared exhaustion and small smiles.

That contrast is where the emotional payoff will likely land.

Cast: A Star-Studded Fantasy Lineup

Beyond the leads, Boyfriend on Demand boasts a stacked supporting and cameo cast.

Main Cast

• Jisoo as Seo Mi-rae

• Seo In-guk as Park Kyeong-nam

Supporting

• Gong Min-jeung

• Kim Ah-young

• Park Hae-rin

• Ha Young

• Han Ga-eul

Special Appearances

• Seo Kang-joon

• Lee Soo-hyuk

• Lee Hyun-wook

• Lee Jae-wook

• Kim Sung-cheol

• Lee Sang-yi

Each special appearance brings a different “virtual boyfriend” archetype, giving the series replay value and serious fan appeal.

Let’s be honest — that cameo list alone will drive viewership.

Why This Concept Works in 2026

We live in an era of curated online personas, dating apps, algorithm-driven matches, and digital escapism. The idea of customizing romance to remove emotional risk isn’t far-fetched — it’s a logical next step in modern dating culture.

But the show isn’t just fantasy fluff.

It’s asking a deeper question:

If you can design perfection, do you lose the magic of imperfection?

Perfect dates don’t challenge you. They don’t surprise you. They don’t grow with you.

Real love is inconvenient. Messy. Unscripted.

That philosophical undercurrent elevates the series beyond a simple romantic comedy.

Jisoo’s Role: A Career-Defining Performance?

Director Kim Jung-sik revealed he focused heavily on showcasing Jisoo’s versatility by subtly shifting her personality between virtual and real-world settings.

That’s a smart move.

Mi-rae in the real world is tired, reserved, and pragmatic. Mi-rae in the simulation is expressive, playful, and adventurous.

If executed well, this duality could become one of Jisoo’s strongest performances to date — allowing her to flex range across genres within one role.

What Makes Boyfriend on Demand Different From Other K-Romcoms?

Korean romantic comedies are no strangers to high-concept storytelling. But this series adds:

• Multiple romantic fantasy arcs inside one show

• Commentary on digital escapism

• A grounded office slow-burn counterbalance

• A massive cameo roster that feels event-level

It’s playful, yes — but also reflective of how modern audiences consume romance narratives across platforms and genres.

Netflix clearly sees international potential here.

Streaming Details

Boyfriend on Demand premieres March 6, 2026, exclusively on Netflix.

The series will stream globally and is included with all Netflix subscription plans.

Given the platform’s recent push for high-budget Korean originals, expect strong global marketing and immediate international buzz.

Final Thoughts: Fantasy or Reality?

The central question driving this drama is simple but emotionally loaded:

Can perfect fantasy dating ever compete with imperfect real love?

Mi-rae may start the series chasing curated romance. But if the trailer hints are accurate, her real connection with Kyeong-nam could be the story’s true heartbeat.

This isn’t just about virtual boyfriends.

It’s about vulnerability.Choice.And whether love is better when it surprises you.

If the execution matches the concept, Boyfriend on Demand could become one of Netflix’s standout K-romcom releases of 2026.

March 6 isn’t far away. And if the trailer is anything to go by, viewers should prepare for a romantic rollercoaster that’s equal parts dreamy and disarmingly real.