👟Sneaker Wars: Adidas v. Puma – The Rivalry That Changed Sports Forever

Laced in legacy. Fueled by rivalry. On 24th September 2025, Disney+ UK brings viewers a gripping new documentary, Sneaker Wars: Adidas v. Puma, an untold story of family, competition, and the birth of two of the world’s most iconic sportswear brands.

⚡ A Tale of Two Brothers

At the heart of this documentary are Adi and Rudi Dassler, two brothers whose partnership began with a shared dream of revolutionizing sports footwear. But ambition soon turned into animosity. Their personal feud splintered their collaboration, giving rise to Adidas and Puma—brands that would not only define the sneaker industry but also redraw the boundaries of global sports culture.

It’s a reminder of how personal conflict can leave an indelible mark on the world. As the tagline suggests: “The tangled rivalry that shaped sports.”

🎥 Inside the Documentary

Sneaker Wars: Adidas v. Puma goes beyond boardrooms and logos. Through unprecedented access to both companies’ archives, the film uncovers how the rivalry fueled innovation, marketing genius, and a battle for athletes’ loyalty on the world stage.

From the early 20th-century cobbled beginnings in Herzogenaurach, Germany, to global stadiums where athletes laced up in Dassler shoes, the story unfolds with personal betrayals, fierce competition, and unexpected consequences.

It’s more than a business story—it’s a family drama on a global stage.

🏟️ Legacy of a Rivalry

The Dassler feud wasn’t just about sneakers; it was about identity, loyalty, and influence. Their rivalry shaped the way we see sponsorships, endorsements, and brand wars today. Without Adi and Rudi’s conflict, the modern sportswear industry—and sneaker culture itself—would look very different.

In many ways, every pair of sneakers we wear today carries a trace of that rivalry.

📺 Streaming Details

• Title: Sneaker Wars: Adidas v. Puma

• Genre: Documentary

• Tagline: The tangled rivalry that shaped sports.

• Streaming Date: 24th September 2025

• Platform: Disney+ UK

👟 Final Thoughts

Sneaker Wars: Adidas v. Puma isn’t just a story about shoes—it’s about two brothers whose personal war shaped an industry and culture that spans generations. For sneakerheads, sports fans, and history lovers alike, this is one documentary not to miss.

Because sometimes, the fiercest rivalries aren’t fought on the field—but at home.